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Samantha Keddle
AfBAA Manager


Sam Keddle has been involved in Aviation since 2016 where she was the office manager for CAASA (Commercial Aviation Association of SA).  She has been involved in African Aerospace and Defence (AAD) for 2016, 2018 and 2022. In 2022 she also ran all admin and logistics that was required for the AAD Expo and Air Show. Currently now is the Manager for AfBAA.

Sam Keddle is South African born, but also a British citizen. She lived in the UK for 7 years where she had her daughter Katie Rose. 


Bryanston High School
Highest Year Completed: Matric
Subjects: English, Afrikaans, Mathematics, Computer Science, Biology, Accounting, Computer Literacy

University of Johannesburg – Qualification: BA Degree Child Psychology – completed in 2006
Sapics – Qualification: Basics in Supply Chain Management – Completed in 2006
Dale Carnegie College – Qualification: Diploma Telemarketing – Completed in 2005

Computer Literacy: MS Word, MS Excel, MS PowerPoint, MS Publisher, MS Outlook, Internet


The Commercial Aviation Association of SA – Office Manager – April 2016 – October 2022
Responsibilities: Admin for AAD 2022, Youth development Programme representative from 2016 to 2023, Delegations representative. The full running of the CAASA Office, Manning of the switch board, General running of the office and day to day meetings. Ensuring the office is kept tidy, Updating of the electronic membership database, Maintaining up to date records of the affiliate presidents, executive committees and board member information, Circulate all information to CAASA members, Update membership fees annually, Invoicing for Membership, Secretarial support (Minutes, drafting of agendas, and decision logs) for all affiliate meetings, Board meetings, Financial meetings, CAASA AGM assistance in arranging, Travel arrangements for CAASA management, Keeping CIPC up to date, CAASA Newsletter and CAASA Website, Bar Manager, Stock control, bar staff management financials, Assisting at African Aerospace & Defence (AAD) Expo,

Longmeadow Function Venue – Assistant GM – November 2015 – March 2017
Responsibilities: The full running of every function from the initial meeting through to the date of the event. All staff roster and making sure payments of suppliers were correct. Getting continuous bookings and making new bookings for the year. Running Sunday lunch, with small bookings through to bookings of 70-100. General running of the office and day to day meetings.

Calder Conferences (Leeds, England) – Meetings, Incentives, Conference & Exhibitions Consultant “MICE” – April 2013 to August 2015
Responsibilities: Arrangement of conferences, exhibitions and meetings for British Government departments including the Home Office, Equality Human Rights Commission, Cabinet Office, Ministry of Justice, Security Industry Authority and HM Revenue & Customs. 

The Roebuck Pub Otley – MANAGER – September 2012 – April 2013
Responsibilities: Customer liaison, Function managing, Pub Sales Management, Data capturing, Opening and closing of the pub, Training of all F&B Staff, Implementing and staff awareness in regards to Health and Safety, Rota and holiday requests, Stock control

Britannia Hotel Leeds Bradford – F&B SUPERVISOR/ASSISTANT MANAGER/DUTY MANAGER – July 2011 – September 2012
Responsibilities: General day to day management of the Food & Beverage department within the hotel, including customer liaison, guest and other functions, staff training and development, health & safety, stock control and general administration. Deputised on behalf of the General Manager
during his absence from the hotel.

Moor Allerton Golf Club (Leeds, England) – BAR STEWARD – April 2010 – July 2011
Responsibilities: Assistance with general running of the club, including customer liaison, bar work, data capturing and general administration.

The White Bear Pub (Surrey, England) – BAR WORK – October 2009 – April 2010
Responsibilities: Assistance with general running of the bar, including customer liaison, bar work, data capturing and general administration.

The Russell Court Hotel (Bournemouth, England) – RECEPTIONIST April 2008 – October 2009
Responsibilities: General reception duties, including meet, greet and check in customers, management of on line accounts/bookings, liaison with companies for new business, customer liaison, marketing brochures, arranging wedding receptions, Christmas and new year events, and resolution of general problems within the hotel.

The Bull Run – WAITRESS AND HOSTESS – October 2007 – April 2008

Digilogix – SALES ASSISTANT/PERSONAL ASSISTANT – March 2007 – March 2008
Responsibilities: Assistance with sales and PA functions as follows: Customer liaison, Personal assistant duties, Contacting clients regarding upgrades, setting up meeting and curtsey calls, Filing, Faxing, Diary management of the sales director and Service calls, Deliveries and logistics, Screening of calls, Travel arrangements, Typing documents
Daily and weekly reports, Typing of memoranda and taking minutes of meetings, Fill in for the receptionist, Sales quotes, Opening of new client files.

Big Concerts – MERCHANDISE MANAGER – 2000 – 2006
This was a part time position during my time at Bryanston High School and University of Johannesburg. I was ultimately responsible for the entire merchandising function at the various concerts, including suppliers, cash control, stock, administration and managing a staff complement of approximately 58 individuals at each concert.